Have you ever written an article, posted it to your site, and felt that it was just sent into an online abyss never to be found again? If so, you're not the first person. Getting your voice heard in an online environment is no easy task. With a few tricks though, you'll soon be curbing those feelings of frustration and producing high demand content.

 To get your content recognized, one of the key concepts you'll need to understand is "findability." That is, the ease with which people can find your content is just as important as the content itself. Whether you're trying to monetize your site or you're just trying to get that brand out there, it is extremely important to write content that will get noticed by search engines. The best way of doing that is by way of Search Engine Optimization (SEO), which according to the Wikipedia, "...is the process of improving the volume and quality of traffic to a website from search engines via 'natural' ('organic' or 'algorithmic') search results."

In Building a Web Presence: Part 1 , I stressed the importance of creating a voice appropriate to your audience and outlined the steps I took to develop my own voice. Having put that behind us, I'd like to move on and discuss the importance of being social.

Having a place on the web is all about attracting visitors to your site. How do you do this? By building a strong community.